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Robert Hooke, at Christ Church Oxford, where he studied surrounded by some of his inventions. Painting by Rita Greer 2011 (Source: Wikimedia Commons)

Great Innovation! But What’s it for? Marketers Beware

Idea posted: April 2014
  • Innovation & Entrepreneurship
  • Marketing

Product designers and marketers might be very excited about a new product with impressive new features and a bold new design. But consumers will not recognize the newness of the product if they cannot figure out what the product is in the first place — which can lead to a major disconnect between the reaction that companies expect from consumers (“Wow, what a great innovation!) and the actual reaction (“What is it?”).

Idea #355
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What to Learn from Pirates

Idea posted: March 2013
  • Strategy
  • Innovation & Entrepreneurship

Pirate companies may be viewed by ‘legitimate’ business as cheaters and rogues, but research by Professor Jean-Philippe Vergne of the Richard Ivey School of Business in London, Ontario shows that pirates are often innovators who fill gaps or create new business models that better fit the current and future challenges of an industry.

Idea #114
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