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B2B Companies Far Behind on Social Media Strategies

Idea posted: August 2019
  • Strategy
  • Innovation & Entrepreneurship
  • Marketing

While for B2C companies, using social media to acquire and exchange knowledge with customers and internally is all the rage, new research reveals that many B2B companies fail to see the potential of social media – and even when some managers see the potential, the company fails to provide support for social media initiatives.

Idea #747
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Photo by Steve Halama on Unsplash

Staying Competitive Today While Preparing Full-On for Future Success

Idea posted: July 2019
  • Strategy
  • Innovation & Entrepreneurship

Companies must be ambidextrous: they must focus on winning the present while at the same time laying the foundation to win the future. The challenge is that emphasizing one priority can undermine the second. A recent study offers some guidelines for overcoming the challenge of ambidexterity by examining key factors – sometimes complementary, sometime conflicting – that enable companies to focus on the present and the future.

Idea #748
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Starry Night, Vincent Van Gogh,1889 (Courtesy: Museum of Modern Art, New York)

To Become a Creative Star, Collaborate with Stars

Idea posted: February 2019
  • Innovation & Entrepreneurship

A new study shows that while innovators benefit from all collaborations, collaborations with creative stars are more likely to lead to breakthrough innovations — and enable the innovator to emerge as a creative star in his or her own right.

Idea #732
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(Source: Pexels)

Spread Innovation Through Shared Leadership

Idea posted: January 2019
  • Creativity & Innovation
  • Innovation & Entrepreneurship

A new real-world study traces how shared leadership among managers and professionals can ensure that innovation diffuses more widely.

Idea #725
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David and Goliath, Guillaume Courtois, c.1650 (Courtesy: Capitoline Museums, Rome)

Why Goliaths and Davids Are Poor Network Partners

Idea posted: December 2018
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change

Can a Goliath company or business entity collaborate on equal terms with a network of Davids? A new case study shows that enforcing network rules might make such a collaboration an insurmountable management challenge. 

Idea #721
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Less Competitive Pressure Leads to Less Innovation

Idea posted: December 2018
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change

Taking advantage of the suddenly reduced threat of hostile takeovers of Delaware-incorporated companies, two researchers demonstrate the significant reduction of innovation efforts when competitive pressure is eased. In short, less competition leads to less innovation.

Idea #723
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Hyundai's Sriperumbudur plant near Chennai (Courtesy: Hyundai Motors India)

Using Frugal Innovation to Serve Emerging Market Customers

Idea posted: November 2018
  • Innovation & Entrepreneurship

Using a case study of Hyundai in India in support, two professors show how multi-national corporations from developed countries can access a growing middle class in major emerging companies. The two key success factors: engaging in frugal innovation, based on frugal engineering, bricolage and modularity, and developing collaborative ecosystems

Idea #718
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The Sleep of Reason Produces Monsters (detail), Francisco Goya (Courtesy: The Nelson-Atkins Museum of Art, Kansas City, Missouri)

How to Fight Off an Upstart with a New Business Model

Idea posted: October 2018
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship


Faced with a new competitor with a new business model, incumbents can respond with different strategies based on sharing (co-deployment) or moving (re-deployment) their resources.

Idea #716
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Photo by Ian Schneider on Unsplash

Transgenerational Entrepreneurship in Family Businesses

Idea posted: June 2018
  • Innovation & Entrepreneurship
  • Leadership & Change

The author of this research, Maria Jose Parada, teaches on the CEMS Masters in Management program at ESADE - and this Idea is part of our CEMS series.

Managing the family as well as the family business, maintaining dynamic portfolios of businesses, and ensuring continued family control of the organization are some of the factors for keeping family businesses entrepreneurial across generations.

Idea #708
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Source: Pexels

Matching the Creativity Supply Side to Your Marketing Demand

Idea posted: April 2018
  • Innovation & Entrepreneurship
  • Marketing

A team of researchers offers a framework to help organizations support creativity more effectively. Elements of this framework including balancing the usefulness and originality of creative ideas depending on the organization’s needs and choosing the best approach to creative ideas: 1) focusing on the sheer quantity of new ideas, 2) exploring the potential of a category, or 3) looking for creative ideas across categories.

Idea #700
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Source: Pexels

How to Choose the Right Innovation Intermediary

Idea posted: March 2018
  • Innovation & Entrepreneurship

The use of innovation intermediaries to find outside solutions and ideas or innovation partners is becoming more common. Choosing the right intermediary can depend on factors such as the type and complexity of problems or needs, whether the search for partners or solutions, and the extent of the envisioned collaboration among innovators.

Idea #699
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St George Kills the Dragon, Edward Burne-Jones, 1866 (Courtesy: Art Gallery of New South Wales)

How to Make and Keep Customers Grateful

Idea posted: January 2018
  • Strategy
  • Innovation & Entrepreneurship
  • Marketing

Forget discounts. Customers perceiving a genuine effort by companies to invest in the customer relationship will feel grateful toward the company — an emotion that leads to overall (and longer lasting) customer satisfaction.

 

Idea #688
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Photo by Simone Busatto on Unsplash

Geography of Innovation: More Emerging Regions Involved, Advance Economies Still Dominate

Idea posted: January 2018
  • Innovation & Entrepreneurship
Institutions: Henley Business School

While emerging countries are starting to generate more innovation, most of the world’s innovation continues to be clustered in regions of the advanced economies.

Idea #689
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New York City (Source: Unsplash)

Strategies and Tools for Entrepreneurs in Search of Resources

Idea posted: September 2017
  • Innovation & Entrepreneurship

Based on a meta-analysis of academic publications, researchers identify two strategies and four tools that entrepreneurs can deploy to gain access to vital external resources.

Idea #668
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Interior, Wolf Kibel, 1930-35 (Courtesy: Iziko South African National Gallery, Cape Town)

Business Templates that Succeed in 'Bottom of the Pyramid' Environments

Idea posted: June 2017
  • Innovation & Entrepreneurship
  • Operations

A new company first succeeds by creating a template for doing business — a working system of organizational routines and practices. It then scales its business by replicating that template. In bottom of the pyramid environments, however, the development and replication of templates can be hindered by the extreme conditions in which organizations must operate.

Idea #659
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Abstract (Source: Wikimedia Commons)

Why Flat Information Structures Enable Creative Thinking

Idea posted: May 2017
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Learning & Behaviour

Flat information structures — in which information is not separated out into categories — is more conducive to creativity because they encourage combining information from different categories.

 

 

Idea #654
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Woman with Masks, Hermann Stenner, 1913 (Photo: Lempertz Auction House. Source: Wikimedia Commons)

Integrating Social Identities Spurs Creativity and Innovation

Idea posted: May 2017
  • Innovation & Entrepreneurship
  • Learning & Behaviour

Psychological bricolage enables people to combine knowledge from their different social identities to enhance their creativity and find innovative solutions.

 

 

Idea #657
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Parable of the Unjust Steward, Jan Luyken, c.1680

Stewardship Climate Scale Highlights Stewardship Behaviours in Family Firms

Idea posted: March 2017
  • Innovation & Entrepreneurship
  • Leadership & Change

New survey research lays the framework for a new Stewardship Climate Scale that, in one of its first applications, reveals that stewardship is more likely (and more potent) in family firms than in non-family firms.

Idea #648
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Paris Diving Exhibition January 12, 2015

Choosing the Right Innovation Partners

Idea posted: November 2016
  • Innovation & Entrepreneurship

New research describes how the most effective collaborative behaviour (i.e. the type of technology partner firms you decide to pursue) can depend on whether your industry emphasizes R&D and innovation — or whether it is more technologically stable. 

Idea #629
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The invention of compass (Polar stone), Annonymous, Gdańsk, 1590 (Courtesy: National Museum Warsaw)

Why Good Ideas Don't See the Light of Day

Idea posted: October 2016
  • Innovation & Entrepreneurship

For a novel idea to be accepted and implemented, decision-makers must buy into its future success. Unfortunately, the managers who decide the fate of new ideas are the worst predictors of market success.

Idea #626
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Water polo at the 2012 Summer Olympics (Source: Wikimedia Commons)

Innovation and the Pros and Cons of Close Personal Relationships

Idea posted: September 2016
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Learning & Behaviour

Not all dimensions of social capital have a clear positive influence on organizational exploration activities. A new study shows that the acquisition of new knowledge, ideas and insight can be both helped and hindered when members of a team have close, trusting relationships.

Idea #621
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A king (Louis XVI), a clerk and a blade (a guillotine): Nostradamus predicts the French revolution. Illustration in Vaticinia Nostradami,1629.

4 Nextsensing Skills to See What the Future Holds

Idea posted: September 2016
  • Innovation & Entrepreneurship
  • Leadership & Change
Institutions: IE Business School

Asking, “What’s Next?” has always led humans throughout history to create a better future. But answering, “What’s Next?” is not an easy task in today’s ambiguous and complex world. Four ‘nextsensing’ leadership skills are required to lead in the 21st century. 

Idea #624
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Tada' the Chinese poles, 2004 (Source: Wikimedia Commons)

Build Ambidextrous Teams to Combine Present and Future Objectives

Idea posted: July 2016
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Learning & Behaviour

Many companies separate short-term activities focused on the present (e.g. customer service, marketing) from long-term activities focused on the future (e.g. new product development). A new study, however, reveals the power of ‘ambidextrous’ teams, where cohesion overcomes the challenge of pursuing both present and future objectives.

Idea #613
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Ostriches in Qatar (Source: Wikimedia Commons)

Learning by Hiring: The Challenge of Teaching Entrenched Incumbents

Idea posted: July 2016
  • Innovation & Entrepreneurship
  • Learning & Behaviour

New scientists can bring new knowledge and expertise to a research team and improve the output and results of the team. However, companies need to beware of long-tenured incumbents who won’t take kindly to the arrival of these upstarts. Nor will they be welcomed into a non-collaborative environment.

Idea #614
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Detail from Royal Navy recruiting poster 'The Navy Wants Men', 1915 (Source: Wikimedia Commons)

Hunt for Innovative Ideas Externally or Internally – Just Not Both

Idea posted: April 2016
  • Innovation & Entrepreneurship
  • Learning & Behaviour

Time is limited. New research shows that the most innovative people choose to focus either on outside sources of innovation ideas or within the organization. Those who try to do both only build thin relationships that don’t yield the same results.

Idea #597
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Plastic face protection from snowstorms. Canada, 1939 (Source: Wikimedia Commons)

Why Great New Products Fail

Idea posted: April 2016
  • Innovation & Entrepreneurship
  • Marketing

Many excellent new products fail because companies fail to understand how customers make their purchasing decisions. Specifically, customers decide what they want to buy based on one of two things: their search for new information or the inferences they make based on the information they have. Great new products fail when through their searches or inferences, customers fail to recognize their value.

Idea #601
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The Closed Bank, Edoardo Matania, 1870s (Courtesy: Dorotheum www.dorotheum.com)

Crowdfunding Still Attracts Local Investors to Local Ventures

Idea posted: April 2016
  • Finance
  • Innovation & Entrepreneurship

Entrepreneurs seeking funding through crowdfunding Internet platforms must still overcome the ‘home bias’ of investors — that is, their preference for funding projects located close to their homes.  

Idea #593
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Orville and Wilbur Wright examine canoe fittings before the first flight over water, 1909 (Courtesy: Library of Congress)

Uncovering the Elements of Knowledge at the Heart of Innovation

Idea posted: April 2016
  • Innovation & Entrepreneurship
Institutions: Dartmouth College

An innovative new idea is purposefully built by combining elements of knowledge — a daunting task of intuition, elimination and focus.

Idea #598
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The Architect’s Dream, Thomas Cole, 1840 (Courtesy: Toledo Museum of Art, Toledo, Ohio, USA)

How Successful Megaprojects Are Games of Innovation

Idea posted: March 2016
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Operations

Megaprojects are not so much linear constructions of grand designs, but more a ‘game’ of innovation between players slowly ‘shaping,’ through a series of episodes, the project over time.

Idea #587
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Innovation Leaders Turn Creative Ideas Into Action

Idea posted: March 2016
  • Innovation & Entrepreneurship
  • Leadership & Change

Many companies recognize the importance of innovation yet continue to be ineffective innovators. The reason: their leaders lack the right skills to encourage, manage and implement innovation. Recognizing that innovation requires a structured process, multiple perspectives, silo-busting boundary-free and polarity thinking are important first steps.  

Idea #588
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