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In It Together: When Companies Collaborate

Idea posted: October 2013
  • Marketing
  • Operations
Institutions: Henley Business School

When two or more companies work together – which is increasingly common – their partnership will attract a reputation among customers and other stakeholders. But firms’ management of their jointly-owned reputation has traditionally been relatively neglected. By giving it proper consideration, leaders can improve the way partnerships are perceived by others, boosting their success.

Idea #232
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