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Mary Barra, CEO and Chairperson of General Motors. The first female CEO of a global automaker

New Female CEOs: Quiet Media Coverage Avoids Negative Market Reaction

Idea posted: November 2016
  • CSR & Governance
  • Leadership & Change
  • Marketing

Research proves the many benefits and advantages of female CEOs, yet markets continue to punish companies for choosing a woman as CEO. A new study shows that individual investor bias is not the problem; instead, the fear of bias in other investors causes markets to react unfavourably. 

Idea #630
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