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Mary Barra, CEO and Chairperson of General Motors. The first female CEO of a global automaker

New Female CEOs: Quiet Media Coverage Avoids Negative Market Reaction

Idea posted: November 2016
  • CSR & Governance
  • Leadership & Change
  • Marketing

Research proves the many benefits and advantages of female CEOs, yet markets continue to punish companies for choosing a woman as CEO. A new study shows that individual investor bias is not the problem; instead, the fear of bias in other investors causes markets to react unfavourably. 

Idea #630
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System change not climate change', 2009, UN climate talks in Copenhagen. Photo: kris krüg via Flickr (CC BY-NC-ND).

How Social Movements Spark Corporate Social Responsibility Initiatives

Idea posted: April 2016
  • CSR & Governance
  • Marketing
  • Operations

Social movements change society’s expectations of a company, as well as influence the thinking and values of individuals in that company. Under ideological pressure from diverse categories of external and internal stakeholders, the company responds with a corporate social responsibility agenda. 

Idea #603
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Queen Nefertiti of Egypt, 1350 BC (Courtesy: Neues Museum Berlin)

How a CEO's Attractiveness Can Boost Shareholder Value

Idea posted: December 2015
  • CSR & Governance
  • Leadership & Change
  • Marketing

Personal appearance, from height to attractive facial features, has been shown to positively influence the financial and career success of individuals. New research links CEO attractiveness to shareholder value, demonstrating that the first impression advantage of an attractive physical appearance can have group as well as individual benefits.

Idea #575
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Third Floor Coffee Bar, London School of Economics, 1964 (Source: Wikimedia Commons)

Building Buy-In: The Value of Informal Relationships and Coalitions

Idea posted: June 2014
  • Leadership & Change
  • Learning & Behaviour
  • Marketing
Institutions: Baylor University

Being able to influence senior executives is desirable for most, if not all, members of an organization. According to this Idea, the key lies in internal relationships and informal coalitions. These relationships, used by executives positioned in lower levels of the organization, can help span internal boundaries across a company's various business units, thus enabling better communication and better strategic decision-making.

Idea #405
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The Arctic Expedition - the Crow’s Nest. Cover illustration (detail) for The Graphic, May 1875, by Samuel Edmund Waller

Does Your Organization Need a Chief External Officer?

Idea posted: April 2014
  • CSR & Governance
  • Finance
  • Leadership & Change
  • Marketing
  • Operations

Many large organizations face challenges in managing the demands of external non-market environments — political and social aspects of their working environment. This Idea suggests the creation of a chief external officer and gives some guidance on how to ensure their success.

Idea #362
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Boeing 787-8 Dreamliner, powered by Rolls Royce engines (Source: Wikipedia Commons)

In It Together: When Companies Collaborate

Idea posted: October 2013
  • Marketing
  • Operations
Institutions: Henley Business School

When two or more companies work together – which is increasingly common – their partnership will attract a reputation among customers and other stakeholders. But firms’ management of their jointly-owned reputation has traditionally been relatively neglected. By giving it proper consideration, leaders can improve the way partnerships are perceived by others, boosting their success.

Idea #232
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Shopping cart with green arrow

Embedding CSR and Sustainability: Marks & Spencer

Idea posted: January 2013
  • Strategy
  • CSR & Governance
  • Marketing
  • Operations

Using Marks & Spencer as an example, there are certain practices other organizations can similarly apply to improve focus on corporate responsibility and sustainability. The UK retailer has made a number of successful moves towards embedding social and environmental awareness and practices into its everyday strategic vision. In this Idea, these are analyzed and discussed, offering companies tips they can similarly apply.

Idea #039
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Hindustan Unilever's Shakti Programme

CSR: Creating Value through Partnerships

Idea posted: January 2013
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Marketing
Institutions: IMD

Corporate Social Responsibility initiatives have overcome the stigma of being a distraction; something to be suffered. Smart companies now recognise CSR as an opportunity to significantly strengthen their businesses – while building and renewing human, social and natural wealth. Finding the right partner is absolutely critical to the success of a CSR strategy; and there are steps that can be taken to ensure a partnership co-creates value for both business and society.

Idea #071
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