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How to Win a Price War

Idea posted: June 2014
  • Strategy
  • Marketing
  • Operations

Price wars are usually won by companies with the widest profit margins and the best cost structures — i.e. those that can afford to fight them. It is, however, possible for a business with a cost disadvantage to achieve victory. Much depends on the way a ‘campaign’ is carried out and planned. Sometimes strategic capabilities, not cost structure, decides the outcome.

Idea #403
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