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Mark Webber's Red Bull Formula One car, Canadian Grand Prix, 2012 (Source: Wikimedia Commons)

Product Choice: Are You Paying Attention?

Idea posted: September 2013
  • Innovation & Entrepreneurship
  • Marketing

Product choice is linked to the amount of prior attention or conversely, inattention, that we give to something before encountering it again at a later date, when we either choose or reject it. Leaders should ask themselves what their organization can do to guard against the risks of its brand or products being overlooked.

Idea #218
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