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The Tribuna of the Uffizi (detail), Johann Zoffany, circa 1772-1778, The Royal Collection, Windsor Castle

What to Get Right when Crowdsourcing

Idea posted: October 2014
  • Innovation & Entrepreneurship
  • Marketing
  • Operations

Social media channels have enabled organizations such as Dell, Starbucks, and NASA to successfully reach out to external contributors to collect suggestions, which have in turn stimulated innovation. This research, however, shows that most initiatives to source external contributions fail and that organizations seeking external ideas need to proceed with care and establish proactive processes to avoid potential pitfalls.

Idea #455
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