Search results

Don't Jay Walk, 1937 PSA poster, USA (Source: Wikimedia Commons)

Neurobiological Clues to Advertising Effectiveness

Idea posted: May 2015
  • Learning & Behaviour
  • Marketing

Recent research identifies physiological reasons that public service announcements (PSAs) are effective. Specifically, the researchers show that increases in two neurochemicals — adrenocorticotropic hormone and oxytocin — result in greater attention and action from viewers. 

Idea #517
Read Idea
Real Time Analytics