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Work with Customers to Understand and Shape their Future Needs

Idea posted: March 2015
  • Innovation & Entrepreneurship
  • Marketing

Understanding future customer needs is a key success factor for competitive advantage. However, an equally important success factor, and one that is often overlooked, is the ability of companies to influence customers on their future needs. Companies that can both understand and shape future customer needs have the greatest chances of future success.

Idea #494
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