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Ronald McDonald, Delft, Netherlands, 2005. Photo: M.Minderhoud (Source: Wikimedia Commons)

The Power of Colour in Marketing

Idea posted: September 2013
  • Learning & Behaviour
  • Marketing

Seeing red and yellow together is likely to make you think of McDonalds, according to this Idea. Such is the power of colours on brand recognition and long-term storage of advertisement information. Certain colours in particular are more stimulating than others, and marketing executives can use this information to build stronger advertising campaigns.

Idea #201
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