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Three Product Innovation Strategies for Emerging Markets and How to Choose

Idea posted: August 2014
  • Innovation & Entrepreneurship
  • Marketing

Emerging markets such as India or China represent lucrative new markets but also present a set of challenges, including lower income customers, poor infrastructure and poor service availability. There are three fundamentally different types of product and service innovation that can serve these markets: cost, frugal and good-enough innovation. Understanding the differences can help companies choose the right emerging market product innovation strategy for them.

Idea #430
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The Reception, by James Gillray, published 1792. Lord Macartney, the first envoy of Great Britain to China, meeting Emperor Qianlong  (Source: Wikimedia Commons)

When Supply Chain Partners Move Up the Value Chain

Idea posted: February 2014
  • Strategy
  • Marketing

The role of suppliers in global supply chains has been evolving from simply providing components to manufacturing entire products. Especially for suppliers in emerging economies, however, successfully moving up the value chain requires internal skills and capabilities as well as the willingness of the client to share not only technology but customer-facing capabilities as well. 

Idea #320
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