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Louis Vuitton store, HK Landmark, Hong Kong (Source: Wikimedia Commons)

How Practical Features Sell Luxury Products

Idea posted: January 2018
  • Learning & Behaviour
  • Marketing

New research reveals that buyers of hedonistic, luxurious products often feel guilty about their indulgent purchase — but that bundling even a small utilitarian feature with the product can assuage this guilt and make consumers more likely to buy and increase willingness to pay.

Idea #687
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The Reception, by James Gillray, published 1792. Lord Macartney, the first envoy of Great Britain to China, meeting Emperor Qianlong  (Source: Wikimedia Commons)

When Supply Chain Partners Move Up the Value Chain

Idea posted: February 2014
  • Strategy
  • Marketing

The role of suppliers in global supply chains has been evolving from simply providing components to manufacturing entire products. Especially for suppliers in emerging economies, however, successfully moving up the value chain requires internal skills and capabilities as well as the willingness of the client to share not only technology but customer-facing capabilities as well. 

Idea #320
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