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How to Build Brand Equity Through Employee Engagement

Idea posted: December 2014
  • Finance
  • Learning & Behaviour
  • Marketing

From the friendly retail clerk helping a customer to the highly paid consultant who delivers groundbreaking solutions to the business unit, employees can directly impact a company’s brand equity. Therefore, any employee-related policy or resource decision — from training to lay-offs — is in effect a branding issue. 

Idea #466
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