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Search Engine Marketing: Does it Pay?

Idea posted: January 2014
  • Strategy
  • Marketing

Spending on search advertising has skyrocketed in recent years. But experiments conducted by researchers from UC Berkeley, the University of Chicago and eBay Research Labs suggest paid search may not be as effective as is thought. Particularly in the case of well-known brands, it seems it has little or no effect on sales as, in its absence, loyal customers will find other channels to visit the company’s website anyway.

Idea #309
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Ronald McDonald, Delft, Netherlands, 2005. Photo: M.Minderhoud (Source: Wikimedia Commons)

The Power of Colour in Marketing

Idea posted: September 2013
  • Learning & Behaviour
  • Marketing

Seeing red and yellow together is likely to make you think of McDonalds, according to this Idea. Such is the power of colours on brand recognition and long-term storage of advertisement information. Certain colours in particular are more stimulating than others, and marketing executives can use this information to build stronger advertising campaigns.

Idea #201
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