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Tobacco Warning (Source: The U.S. Food and Drug Administration (FDA)

Health Warnings Can Boost Sales: Regulators Beware

Idea posted: November 2013
  • CSR & Governance
  • Learning & Behaviour
  • Marketing

Warnings of the health risks and possible side-effects of products are commonly considered an important part of consumer protection and responsible marketing. But they can be counter-productive. Recent research suggests they not only fade over time but also lead to perverse increases in consumer confidence and product sales.

Idea #253
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