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William Glackens, The Shoppers, 1907-1908, Chrysler Museum of Art, Norfolk, Virginia

How Price Expectations Drive Customer Purchasing Decisions

Idea posted: November 2014
  • Marketing

Customers have price expectations in their minds before entering a store, as well as expectations of prices in other stores. How customers update their expectations once they see the actual prices can help businesses better manage their promotions and sales for maximum effect. 

Idea #463
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Dr. Manmohan Singh in 1994, when finance minister. He subsequently became Prime Minister of India (Source: Wikimedia Commons)

Modernizing without Westernizing: Social Ties and Indian Business

Idea posted: March 2014
  • Strategy
  • Finance
  • Marketing
  • Operations

The modernization of India’s economy, begun in the early 1990s when Manmohan Singh, then finance minister, introduced a series of reforms, has not reversed centuries-old traditions. Personal affiliations and kinship ties, long the bedrock of Indian society, continue to exert a powerful influence in the financial sector. India’s economy has been liberalized — but not, necessarily, Westernized.

Idea #341
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Madhubani, or Mithila, painting from Northern India (Source:

Family Business in India: Meeting 21st Century Challenges

Idea posted: October 2013
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Marketing

With 75% of the Indian workforce employed by a family-owned business, how they are run and what challenges they face will be of interest both to organizations in the country and to those interested in doing business there. In this Idea, some of the key features of India’s family-owned businesses are looked into, and some advice is offered to such firms for their long-term success.

Idea #235
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