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Changing Attitudes to Business Ethics: Insights from South Africa

Idea posted: February 2014
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour
  • Marketing
  • Operations

The past 20 years or so have seen a marked change in attitudes towards ethics among South African business-school students. Recent MBA graduates have stronger opinions on what is ‘wrong’ and what is ‘right’ business behaviour and are more likely to think in terms of moral absolutes. This has significant implications for business schools and educators — and for companies and employers.

Idea #319
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Brazillian President Dilma Rousseff and South African President Jacob Zuma, 2013. Courtesy of Brazilian Foreign Ministry

The 'Brazilian Way': The Future for Africa?

Idea posted: January 2014
  • Strategy
  • Marketing
  • Operations

Recent years have seen increased investment and activity in Africa from newly industrialised countries. While China leads the emerging-power pack in terms of trade and investment, Brazil could be the one to watch. A policy of development co-operation, begun in the early 2000s, means that the future of the South American country and the future of countries in Africa are closely linked.

Idea #300
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Overload' by George Pemba, 1989, courtesy Ann Bryant Art Gallery, RSA, www.annbryant.co.za (Source: Wikipaintings)

Collectivism and Consumers at the ‘Bottom of the Pyramid’ in South Africa

Idea posted: January 2014
  • Strategy
  • Marketing
  • Operations

Despite their poverty and limited purchasing power, people at the ‘bottom of the pyramid’ in South Africa increasingly attract the attention of marketers. At more than one third of South Africa’s population, they represent a significant, or potentially significant, market for companies. But they will not be ‘reached’ by conventional approaches — or by applying the individualistic perspective of the developed world. At the bottom of the pyramid in South Africa, communities are different — and collectivism still counts. 

Idea #290
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Knowledge Sharing Networks Between Developing and Developed Countries

Idea posted: January 2014
  • Strategy
  • Innovation & Entrepreneurship
  • Learning & Behaviour
  • Marketing
  • Operations

Managers in emerging markets can benefit from interpersonal ties to more developed countries. Personal contacts abroad can provide useful ‘inside information’ and transfer critical knowledge — for free. They should not, however, be pursued exclusively. The best personal networks include contacts at home as well as overseas. Recent research points to the relative merits and usefulness of local and distant knowledge.

Idea #292
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