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The ladies' egg & spoon race, Picklescott Village Fete & Sports Day 1963 (Source: Picklescott.org.uk)

Motivation by Last Place Aversion

Idea posted: June 2013
  • Finance
  • Leadership & Change
  • Learning & Behaviour

Nobody wants to fail, and being in last place is the worst of failures. New research reveals, however, that the aversion to last place is a powerful driving factor in many decisions, which might offer unexpected opportunities for business.

Idea #155
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