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Five gantry cranes, built at ZPMC, destined for Hamburg, on the vessel Zhen Hua 20, 2007 (Source: Wikimedia Commons)

A Lesson from China: Growth Is Not Eternal So Be Prepared

Idea posted: March 2015
  • Strategy
  • Finance
  • Leadership & Change
  • Marketing

Shanghai Zhenhua Heavy Industries (ZPMC) was a high-flying builder of large-scale container cranes whose decisions — such as lifetime guarantees on all parts and ambitious diversification — reflected a belief that growth would last forever. It didn’t.

Idea #495
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