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Why the Chief Marketing Officer Matters

Idea posted: February 2016
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Marketing

The position of Chief Marketing Officer has come under fire recently, with some arguing that a CMO does not really add value to a company. A new research study counters this view; showing that companies with CMOs perform up to 15% better than companies who leave the CMO seat empty. 

Idea #581
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A copy of Auguste Rodin's The Thinker on the Columbia University campus (Source: Wikimedia Commons)

How Reflection Aids Performance: The Thinker as Learner

Idea posted: June 2014
  • Leadership & Change
  • Learning & Behaviour

What is ‘learning-by-thinking’ and how can it improve individual performance in your organization? This Idea explains why it is important to incorporate time for reflection in the learning process, and how it differs from learning by experience alone, without reflection. 

Idea #390
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