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How Time of Day Impacts on Business Conversations

Idea posted: May 2013
  • Finance
  • Leadership & Change
  • Learning & Behaviour
  • Operations

When delivering bad news in a meeting or by phone, the time of day can make a difference in how the news is received. By studying quarterly corporate earnings calls to analysts, researchers showed that the tone of the conversations was more negative in the afternoon than in the morning. In addition, the market had a tendency to overreact to bad news when delivered in the morning. 

Idea #141
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