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The Good Samaritan, Master of the Good Samaritan, circa 1530–1550, Centraal Museum Utrecht (Source: Wikimedia Commons)

How Prosocial Goals Promote Employee Happiness

Idea posted: July 2013
  • Leadership & Change
  • Learning & Behaviour

The pursuit of ‘happiness’ is perhaps one of the most important goals in a person’s life, and prosocial activities have proved to be a successful way to achieve it. But as the list of potential prosocial acts is endless, how can you narrow down which are the most effective? According to this Idea, activities framed in concrete rather than abstract terms make the crucial difference between happiness and unhappiness. 

Idea #163
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The ladies' egg & spoon race, Picklescott Village Fete & Sports Day 1963 (Source:

Motivation by Last Place Aversion

Idea posted: June 2013
  • Finance
  • Leadership & Change
  • Learning & Behaviour

Nobody wants to fail, and being in last place is the worst of failures. New research reveals, however, that the aversion to last place is a powerful driving factor in many decisions, which might offer unexpected opportunities for business.

Idea #155
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