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Outsider CEOs and Strategic Change

Idea posted: November 2013
  • CSR & Governance
  • Leadership & Change

While companies in crisis bring in outsider CEOs to effect change, many of them fail. New research shows why: Outsider CEOs need corporate stability to successfully bring change to an organization.

Idea #260
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Enthusiastic employees

Turning Employees into Brand Champions: Leadership Style Makes a Difference

Idea posted: January 2013
  • CSR & Governance
  • Leadership & Change
  • Marketing

It is crucial for managers to develop brand-building behaviours on the part of employees. The leadership style they adopt to do so will affect how well this is done. This Idea suggests that a high level of transformational leadership, combined with a moderate level of transactional leadership will be most effective in maximizing employees’ internal motivation to engage in brand-building behaviour.

Idea #035
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