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How Political Correctness Increases Creativity in Mixed-Sex Teams

Idea posted: April 2015
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

Creativity can suffer in mixed-sex teams. Men and women both experience uncertainty when asked to generate ideas as members of a mixed-sex work group: men because they may fear offending the women and women because they fear having their ideas devalued or rejected. Being PC helps men and women become more creative. 

Idea #505
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Keep Mum She's Not So Dumb: Careless Talk Costs Lives', WW II poster (detail), Harold Foster, 1941

Political Correctness Helps Expression in Mixed-Sex Teams

Idea posted: May 2013
  • Leadership & Change
  • Learning & Behaviour

In recent years, speaking in a ‘politically correct’ way has been criticised by many as excessive restriction on the freedom of speech. What was initiated as a positive way to minimize offence, had been taken too far and had come to be viewed negatively. But now, research demonstrates that in organizational settings, and in mixed-sex groups in particular, being politically correct is still a very positive step that can go far to facilitate better team work.

Idea #147
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