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Starbucks Chairman Howard Schultz talks to the media (Source: Wikimedia Commons)

CEOs Can Galvanize Public Opinion – and Help Business

Idea posted: July 2016
  • CSR & Governance
  • Leadership & Change

More CEOs are speaking out on social issues unrelated to their business. A new study shows that this activism can galvanize public opinion – and doesn’t hurt sales. 

Idea #611
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