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Persuading with Pitch, Volume and Non-Verbal Cues

Idea posted: June 2021
  • Leadership & Change
  • Learning & Behaviour

In their efforts to persuade and influence others, leaders pay close attention to the words they choose. Listeners, however, often doubt the sincerity of those trying hard to persuade them. Research into how leaders modulate their voices — by adjusting the volume of their speech, for example — reveals that such ‘paralinguistic cues’ can enhance their persuasiveness, and even increase their perceived sincerity. 

Idea #794
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Script the Change, Then Make It Happen

Idea posted: March 2013
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Learning & Behaviour

Change initiatives often fail for a reason that may seem obvious in retrospect but is often overlooked: no clear and detailed vision of a future with the change in place. What is the new environment? Who is doing what? Writing a movie script of the change — starting with the ideal future then imagining the story of how that change can be achieved — inspires and guides the change initiative, injects creativity into the change process, and reveals inconsistencies and challenges that can block successful implementation.

Idea #113
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