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 View of the MS Costa Concordia shipwreck, 2012 (Source: Wikimedia Commons)

Bad Luck Doesn’t Just Happen: The Case of the Costa Concordia

Idea posted: March 2016
  • Learning & Behaviour
  • Operations

Using the case of the Costa Concordia cruise ship sinking, researchers demonstrate the threat posed by ‘zemblanity.’ While serendipity occurs when a company is prepared to take advantage of good fortune, zemblanity is the polar opposite, occuring when a company creates its own bad luck.

Idea #592
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