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Kalfafell Iceland. Photo by Gian Reto Tarntzer on Unsplash

How Linear Thinking in a Non-Linear World Leads to Wrong Decisions

Idea posted: December 2017
  • Learning & Behaviour
  • Marketing

Our brains prefer to think in straight lines: if one bag of oranges costs $5, then two bags cost $10 and three cost $15. However, this bias toward linear thinking often traps unwary business decision-makers who fail to recognize the non-linear relationships they are dealing with (e.g. increasing retention rates from 10% to 30% or from 60% to 80% does not have an equal 20% impact on customer lifetime value).

Idea #685
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Agricultural calendar, Le Maître du Boccace de Genève, c.1448-1475 (Courtesy: Musée Condé)

Variety Leads to Happiness — If There’s Enough Time!

Idea posted: December 2016
  • Learning & Behaviour

Does variety in activities make us happy? New research shows that time makes the difference. Variety is welcomed over the course of a day or for longer periods, when we’re trying to stay stimulated; however, it’s unwelcomed within short periods such as an hour, when multiple activities feel unproductive.

Idea #636
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Wayuu bags, hand made by women from the Wayuu tribe in Colombia (Source: Wikimedia Commons)

Reusable Grocery Bags: How Green Customers Help the Environment — and Your Business

Idea posted: September 2015
  • CSR & Governance
  • Learning & Behaviour
  • Marketing
  • Operations

Shoppers bringing their own bags help reduce the adverse environmental impact of plastic bags. New research shows, however, that the environment is not the only winner. Environmentally conscious shoppers are inspired to buy more expensive organic products, and reward themselves with unplanned indulgent purchases — a boon to grocery stores.

Idea #542
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Firms Are Not Adapting to the Millennial Workforce

Idea posted: February 2015
  • CSR & Governance
  • Finance
  • Leadership & Change
  • Learning & Behaviour

Millennials bring technological savvy to the workplace, but also require focused managerial attention. According to the latest CFO Survey from Duke Fuqua and CFO Magazine, many companies — especially American companies — are not adapting to attract or retain millennials.

Idea #481
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The Cheat with the Ace of Clubs, Georges De La Tour, c. late 1620s, Louvre, Paris (Source: Wikimedia Commons)

When Financially Deprived Employees May Shift Moral Standards

Idea posted: October 2013
  • CSR & Governance
  • Learning & Behaviour

Although moral standards are valued unequivocally, moral behaviour is another story. Under certain conditions, people will let their moral standards shift. New research shows that financial deprivation is one of those conditions and this can have an impact in the workplace.

Idea #227
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People with children stand in queue to oceanarium at shopping mall RIO at Moscow Dmitrovsky highway

How Checkout Lines Affect Consumer Purchases

Idea posted: July 2013
  • Learning & Behaviour
  • Marketing
  • Operations

While retailers know that lines or queues are inevitable, new research shows just how much impact a long line can have on purchase behavior. The research, conducted by a team from Duke University’s Fuqua School of Business and Columbia Business School, also demonstrates that, contrary to the accepted wisdom, short lines each served by one checkout clerk is better than one line served by several clerks.

Idea #169
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