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The Mona Lisa (detail),Leonardo Da Vinci, c.1503-1506, Musée du Louvre, Paris

In the Eye of the Beholder – When Eye Contact Fails to Persuade

Idea posted: October 2013
  • Leadership & Change
  • Learning & Behaviour
  • Operations

Maintaining eye contact has long been considered an effective way of engaging a listener and thereby enhancing the persuasive power of the speaker's arguments. But leaders should be aware of new research showing that eye contact may actually make people less susceptible to persuasion, especially when they already disagree. 

Idea #248
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