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The Procession of the Magi (detail), by Benozzo Gozzoli (c 1421–1497), Chapel of the Magi, Medici Palace Florence

When Suspending Group Debate Enables Innovation

Idea posted: June 2014
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Learning & Behaviour

Traditionally, new product development teams generate ideas for innovations by ‘continuous’ group interaction. This method has its drawbacks, however. Many good ideas get lost in the ‘noise’ of the debate. Taking a short break from discussion to allow people to reflect and gather their thoughts could make a real difference to the number and diversity of ideas — and, importantly, the quality of the final concept.

Idea #388
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