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Media Multitasking: Unproductive but Gratifying

Media Multitasking: Unproductive but Gratifying

Idea posted: December 2016
  • Leadership & Change
  • Learning & Behaviour

Media multitasking hurts productivity, but it is also a self-reinforcing habit that makes people feel better: students find studying with the TV on more fun and emotionally satisfying, for example. These habitual and emotional gratifications explain why media multitasking is an ongoing problem making its way into the workplace.

Idea #638
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