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Saxon Six advert in 1916 Country Gentleman (Source: Wikimedia Commons)

Why Personalized Marketing Succeeds… or Backfires

Idea posted: September 2021
  • Learning & Behaviour
  • Marketing

Personalized ads can sometimes repel consumers rather than attract them. A new study reveals the complex psychological mechanisms and other factors that impact the success of tailored marketing. A key success factor: convincing the consumer to spend time critically thinking about your message. 

Idea #801
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