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Source: Pexels

Consumers Reject New Products To Stay In Control

Idea posted: April 2018
  • Learning & Behaviour
  • Marketing

A recent study confirms that consumers’ desire for control over their lives can act as a psychological barrier to the acceptance of new or innovative products. However, framing a new product as increasing consumer control can eliminate this barrier.

Idea #701
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Leadership to Reconcile Team Diversity or Conflict

Idea posted: January 2013
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

A diverse team can achieve great things. But diversity can sometimes lead to conflict too. The effects of team diversity on team outcomes vary considerably from study to study. This Idea digs deeper, investigating the effects of ‘values diversity’ on team effectiveness – and how leaders can play a significant controlling role in the relationship between values diversity and conflict within a team. 

Idea #042
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