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How to Build Brand Equity Through Employee Engagement

Idea posted: December 2014
  • Finance
  • Learning & Behaviour
  • Marketing

From the friendly retail clerk helping a customer to the highly paid consultant who delivers groundbreaking solutions to the business unit, employees can directly impact a company’s brand equity. Therefore, any employee-related policy or resource decision — from training to lay-offs — is in effect a branding issue. 

Idea #466
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The Tax Collector, Marinus van Reymerswaele, 1542, Alte Pinakothek Museum,  Munich

Rewards that Motivate More than Money

Idea posted: May 2013
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

Non-financial rewards such as career-development opportunities and challenges and responsibilities have a much greater impact on staff motivation than salary and benefits. Cash and bonuses and a fair and transparent policy on pay are important to employees – so, too, are flexible benefits. But organizations need to take a ‘holistic’ view of compensation and think in terms of the ‘total rewards package’. Very few people are motivated solely by money.

Idea #146
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