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Her Complexities, Jennifer Main,

How Women Leaders Can Avoid the Gender Trap

Idea posted: January 2013
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour
Institutions: IMD

There is a ‘Gender Trap’ that women leaders face. The received wisdom that female executives looking to get ahead should adopt male leadership traits is defunct. Traits a male can ‘get away with’, or even be praised for, are perceived very differently in a woman. To break the trap and cultivate a winning leadership style: women must live up to collective expectations of what makes a leader, but remain true to certain gender expectations too. 

Idea #072
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