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The Hare and the Tortoise, Jean Grandville (1803-1847) from the 1855 edition of La Fontaine'sĀ Fables (Source: Wikipedia Commons)

Crowdfunding: How a Slow Process Helps in the Long Run

Idea posted: November 2013
  • Finance
  • Innovation & Entrepreneurship

The open process of crowdfunding has some unexpected marketing and funding implications. For example, getting money for your venture faster undermines the marketing potential of crowdfunding. And, for donors at least, a sudden influx of money can lead subsequent donors to look for opportunities elsewhere.

Idea #255
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