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Saxon Six advert in 1916 Country Gentleman (Source: Wikimedia Commons)

Why Personalized Marketing Succeeds… or Backfires

Idea posted: September 2021
  • Learning & Behaviour
  • Marketing

Personalized ads can sometimes repel consumers rather than attract them. A new study reveals the complex psychological mechanisms and other factors that impact the success of tailored marketing. A key success factor: convincing the consumer to spend time critically thinking about your message. 

Idea #801
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Source: Pexels

Consumers Reject New Products To Stay In Control

Idea posted: April 2018
  • Learning & Behaviour
  • Marketing

A recent study confirms that consumers’ desire for control over their lives can act as a psychological barrier to the acceptance of new or innovative products. However, framing a new product as increasing consumer control can eliminate this barrier.

Idea #701
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