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Six Skills for the Social Media-Literate Leader

Idea posted: May 2015
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Learning & Behaviour
  • Marketing

A scholar and an Executive Fellow from the Drucker School of Management present a six-dimensional framework of what they call ‘organizational social media literacy’. It outlines critical capabilities — from creating content and managing the flow of information to spreading social media competence throughout the organization and creating a social media infrastructure — that today’s leaders and their organizations must master to capitalize on the full potential of social media.

Idea #503
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WAAF plotters at work in the Operations Room at No. 11 Group HQ at Uxbridge in Middlesex, 1942 (Courtesy: Imperial War Museum, London) Copyright?

Reallocating Resources to Realize Strategic Goals

Idea posted: March 2014
  • Strategy
  • Leadership & Change
  • Operations

Does your organization keep allocating the same resources to the same business units year after year? Such inertia makes it difficult to realize strategic goals and ultimately undermines performance and profitability. The answer is to regularly adjust resource allocation, but, according to this Idea, failure to pursue active reallocation policies is due to multiple causes.

Idea #342
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Women in an Interior, Fernand Léger, 1881 - 1955

Why Good Bosses Tune Into Their People

Idea posted: February 2013
  • Leadership & Change
  • Learning & Behaviour

A Swedish study tracking just over 3,000 men for ten years found that those with bad bosses suffered 20–40% more heart attacks than those with good bosses? So having a bad boss can literally kill you! Research shows that good bosses get more from their people, demonstrate better employee retention and much more. This Idea offers some advice on how you can be one too.

Idea #093
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To Centralize or Not to Centralize?

Idea posted: January 2013
  • Strategy
  • CSR & Governance
  • Learning & Behaviour

The decision as to whether or not to centralize can be a difficult one for CEOs. This Idea suggests that three critical questions can provoke thoughtful debate and help teams make better choices: 1) is it mandated?; 2) does is add significant value?; and 3) are the risks low? No to all three questions would signal to a decision-maker not to centralize, whereas yes to even one can justify centralization.

Idea #049
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Hindustan Unilever's Shakti Programme

CSR: Creating Value through Partnerships

Idea posted: January 2013
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Marketing
Institutions: IMD

Corporate Social Responsibility initiatives have overcome the stigma of being a distraction; something to be suffered. Smart companies now recognise CSR as an opportunity to significantly strengthen their businesses – while building and renewing human, social and natural wealth. Finding the right partner is absolutely critical to the success of a CSR strategy; and there are steps that can be taken to ensure a partnership co-creates value for both business and society.

Idea #071
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Mad Men, 2007 premiered on AMC, created and produced by Matthew Weiner, Lionsgate Television

Managers Who Undermine the Meaningfulness of Work

Idea posted: January 2013
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

A sense of working toward something meaningful is absolutely central to our happiness and well-being. Sadly, many senior executives undermine their employees’ creativity and productivity by inadvertently denying them this meaning. There exist common traps which even the best-intentioned managers will fall foul of in this regard. A loss of meaningfulness in the work lives of employees has obvious long-term implications for the overall health of an organization. This Idea identifies those traps and shows how we can avoid them.

Idea #052
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