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Steve Jobs and Bill Gates at 'D5: All Things Digital' conference in Carlsbad, California, in 2007 (Source: Wikimedia Commons)

How to Formulate a Winning Strategy

Idea posted: July 2014
  • Strategy
  • Leadership & Change
  • Learning & Behaviour

Many companies struggle to develop a good competitive strategy and to set a clear direction for managers and employees. Strategy formulation, in fact, almost poses as many challenges for business leaders as strategy implementation. The solution is a back-to-basics approach — and a framework that addresses four fundamental questions about where and how the business will compete.

Idea #411
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How to Be a Customer-intimate Company

Idea posted: July 2014
  • Strategy
  • Leadership & Change
  • Marketing

Customer-intimacy is the ultimate customer-centric model, resulting in long-term relationships with the most valuable and profitable customers. It’s not easy to achieve, however. For most businesses, becoming customer-intimate is more of a transformation than a transition. The first step involves a reversal of the normal ‘logic’ of business — and the next a significant organizational change. 

Idea #413
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