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How User Reviews Replace Advertising

Idea posted: February 2018
  • Marketing

Reflecting the impact of customer review sites, new research shows that independent hotels are adjusting their advertising spending based on reader reviews — the better the reviews, the less they spend. 

Idea #692
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The Intrigue, James Ensor, 1890 (Courtesy: The Royal Museum of Fine Arts Antwerp)

How Crowdfunding Affects Product and Pricing Decisions

Idea posted: June 2014
  • Finance
  • Innovation & Entrepreneurship
  • Marketing

Seeking investors through crowdfunding sites such as Kickstarter requires entrepreneurs to rethink their pricing and product line strategies, taking into account the mix of investor/buyers who will attach different levels of value to the new product or service.

Idea #402
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