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One-man band, 2013 (Source: Wikimedia Commons)

Multi-tasking: Those Who Do It Poorly Do It More!

Idea posted: November 2016
  • Learning & Behaviour

A new study reveals that the people who multi-task the most are the people who are less skilled at multi-tasking. The problem is that the reasons people multi-task (for example, they are easily bored and easily distracted) are the very reasons multi-tasking doesn’t work well (easily bored and distracted, they can’t stay focused on the two tasks they are trying to do simultaneously).

Idea #635
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Don't Jay Walk, 1937 PSA poster, USA (Source: Wikimedia Commons)

Neurobiological Clues to Advertising Effectiveness

Idea posted: May 2015
  • Learning & Behaviour
  • Marketing

Recent research identifies physiological reasons that public service announcements (PSAs) are effective. Specifically, the researchers show that increases in two neurochemicals — adrenocorticotropic hormone and oxytocin — result in greater attention and action from viewers. 

Idea #517
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First Choice Most Chosen

Idea posted: November 2013
  • Strategy
  • Marketing

Human beings may be biologically hardwired to prefer the first option presented to them, particularly if they have to make that choice quickly. Businesses can use this finding to tailor their marketing and other strategies to nudge customers towards a particular product or service. Recent research confirms the importance of being first and why this should inform point-of-sale, online, and other marketing messages.

Idea #267
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