Ideas from Peppard, Joe

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411_World War 2 poster. Wireless operators (Courtesy: BT Archives)

CIOs: Coach and Communicate with C-suite for Digital Innovation

Idea posted: January 2016
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Leadership & Change

European companies are losing innovation opportunities because C-suite executives fail to respond to information technology and digital-related proposals of the CIO and the information technology function of the company, according to a new survey of European companies in three countries. The problem: lack of communication between IT and non-IT leaders.

Idea #573
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Five Things a New CIO Must Do to Operate as a Business Leader

Idea posted: October 2014
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour
  • Operations

In the age of ‘big data’ and all pervasive social media the role of the CIO is increasingly important. However, traditionally seen as a ‘techie’, the CIO needs to shift perspective to operate as a business leader; and the newly appointed CIO must position her or himself to take on this leadership role.

Idea #454
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Herman Hollerith’s Electric Tabulator, US Census Bureau, Washington, DC, 1908, Photograph by Waldon Fawcett (Source: Library of Congress LC-USZ62-45687)

Big Data = Big Opportunities: If the CEO Takes the Lead

Idea posted: July 2013
  • Strategy
  • CSR & Governance
  • Leadership & Change

Big Data has recently gained lots of hype, prompting organizations to consider the best ways to utilize it. In this Idea, researchers suggest the responsibility lies not within IT departments, as is typically assumed; rather, CEOs need to take charge of understanding, exploring and exploiting the opportunities presented by Big Data.

Idea #175
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Satisfied customer

Failed CRM Initiatives and How to Avoid Them

Idea posted: January 2013
  • Strategy
  • Marketing

Customer relationship marketing (CRM) has become a big focus for companies in recent years, witnessing heavy investment in call centres, sophisticated database systems, online support services, etc. But despite these large-scale CRM investments, 55–75% of companies have failed to meet the expected returns. Why is this the case and, moving forward, how can managers ensure better results from their CRM initiatives?

Idea #099
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