Ideas from Aramo-Immonen, Heli

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B2B Companies Far Behind on Social Media Strategies

Idea posted: August 2019
  • Strategy
  • Innovation & Entrepreneurship
  • Marketing

While for B2C companies, using social media to acquire and exchange knowledge with customers and internally is all the rage, new research reveals that many B2B companies fail to see the potential of social media – and even when some managers see the potential, the company fails to provide support for social media initiatives.

Idea #747
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