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Peasant Wedding Dance, Pieter Brueghel the Younger, 1623 (Source: Wikimedia)

Tap Outside Communities for Innovations

Idea posted: April 2013
  • Innovation & Entrepreneurship
  • Marketing

While companies, especially larger companies, invest a significant slice of their budgets on R&D, researchers are demonstrating that breakthrough innovation and ideas often come from outside the organization — specifically from communities of product users and amateurs in the field. For Wharton professor of management Ethan Mollick, a leading authority on the topic, Apple’s App Store is the latest example of the power of user communities.

Idea #120
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