Ideas from Brydon, Michael J.

 
The Adventures of Sherlock Holmes, 1939, Dir. Alfred L. Werker

Evidence, Facts and Intuition in Decision Making

Idea posted: February 2013
  • Leadership & Change
  • Learning & Behaviour

One of the ways we strive to make a good decision is through evidence-based decision-making. Just as often though, and sometimes without realizing it, managers are fitting the evidence to the decision they’ve already made in fact ‘decision-based evidence making’. A clear understanding of the roles evidence can play in making a decision can help avoid this. Although, as explained in this Idea, there are certain times when this is not necessarily a bad thing. Sometimes evidence-based decision-making is less appropriate than decision-based evidence making.

Idea #021
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