Ideas from Campbell, Andrew

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Four Ways CEOs Can Align Function Heads with Corporate Strategy

Idea posted: November 2013
  • Strategy
  • Leadership & Change

Corporate functions often lack strategic direction from CEOs. As well as underperformance, this can also lead to many other issues, such as bureaucracy on the part of function heads. But according to this Idea, four simple changes to normal management processes can help to avoid this and align corporate strategies between CEOs and corporate functions.

Idea #274
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To Centralize or Not to Centralize?

Idea posted: January 2013
  • Strategy
  • CSR & Governance
  • Learning & Behaviour

The decision as to whether or not to centralize can be a difficult one for CEOs. This Idea suggests that three critical questions can provoke thoughtful debate and help teams make better choices: 1) is it mandated?; 2) does is add significant value?; and 3) are the risks low? No to all three questions would signal to a decision-maker not to centralize, whereas yes to even one can justify centralization.

Idea #049
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Red flag on the beah

Avoiding Bad Decisions: ‘Red Flags’ and Reflection

Idea posted: January 2013
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

Decision-making can be understood better with an awareness of the brain processes involved in it. There are certain ‘red flag’ conditions that can lead to distortions in judgement, in turn leading to bad decisions being made. The authors provide examples of where this has been the case, and highlight safeguards that can be adopted to avoid them.

Idea #028
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Man jumping cliff

Avoiding Flawed Decisions: A Finance Manager's Role

Idea posted: January 2013
  • CSR & Governance
  • Finance
  • Leadership & Change
  • Learning & Behaviour

Finance executives are particularly well-positioned to help organizations improve their decision-making and introduce more rational decisions-making processes. In particular they are in a position to help management teams learn to identify ‘red flags’ and adopt extra safeguards against them. 

Idea #037
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