Ideas from Larrick, Richard P.

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Ximending District, 2013, Taipei, Taiwan

Consumers/Brand Relationships and Fair Treatment

Idea posted: April 2013
  • Marketing

Different brands have different relationships with their customers, just as social relationships differ among people (casual friendships, committed relationships, etc.) Some relationships are strictly transactional; in the case of brands, customers expect value for money, and little else. Other relationships are more of a partnership; customers expect the brand to ‘care,’ just as caring is a component of certain social relationships. New research from the Rotman School of Management and Duke University’s Fuqua School of Business advances the concept that brand relationships mirror social

Idea #129
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The Marx Brothers, Horse Feathers, 1932, directed by Norman Z. McLeod, Paramount Pictures

Rendered Speechless: Too Powerful Leaders Stymie the Team

Idea posted: January 2013
  • Leadership & Change
  • Learning & Behaviour

We have all seen it happen; a newly promoted leader monopolizing more and more ‘air time’ in meetings. It seems to be an occupational hazard: when leaders experience heightened power, they are compelled to demonstrate it with verbal dominance. This compromises and even stymies good team communication. The good news is that this effect can be virtually eliminated by taking steps to protect an egalitarian culture. 

Idea #063
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