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Source: Pixabay

Contradictory Attitudes of Consumers to Bundling

Idea posted: February 2018
  • Marketing

The benefit to companies of bundling products and services is complicated. Consumers will demand more compensation and feel greater dissatisfaction if a component is missing from a bundle than if it is missing in isolation. However, consumers will be willing to pay less for an item added to a bundle (and derive less satisfaction from that item) compared to the same item purchased separately.

Idea #690
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What Influences Our Choices? What Others Prefer or What They Actually Consume

Idea posted: October 2015
  • Strategy
  • Marketing

A series of psychological experiments reveal that people will imitate others’ preferences, but not their actions — a revelation that can have marketing implications. For example, Facebook ‘likes’ are more influential than lists of best-selling products.

Idea #556
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U.S. Army enlisted promotion - CONTIC Intelligence Center, Ft. Bragg, N.C. (Source: Wikimedia Commons)

Can Employees Be Motivated by More than Money and Benefits?

Idea posted: June 2014
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

Managers mistakenly believe that, although they have to provide both intrinsic (e.g. the love of a challenge) and extrinsic (compensation) motivations, employees are only extrinsically motivated. To best motivate their employees, managers need to look beyond the traditional external motivations such as bonuses and find ways to make the work challenging and interesting.

Idea #401
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