Ideas from Winer, Russel S.

 
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Premium Pricing Socially Responsible Products

Idea posted: November 2013
  • CSR & Governance
  • Marketing

Are consumers willing to pay a premium for socially responsible products? According to two researchers from NYU’s Stern School of Business, the answer is an unequivocal yes. Specifically, consumers will pay a higher premium for socially responsible non-durable products, and a higher premium for products that reflect a social commitment to humans, such as fair labour practices, as opposed to products that benefit animals or the environment.

Idea #269
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